POC3 has advanced rigorous industry standards of ethics and expects all members to abide by those Ethical Guidelines. We support the recent decision by Outcome Health to withdraw from the Council and accept their resignation. Going forward, we will accelerate our efforts to create verification and audit standards that rival or exceed those of other mainstream media channels. The draft of these standards is currently being reviewed by client and agency advisors serving on the Verification and Validation Standards committee. The final draft will be released for comment to all POC stakeholders later this month.
In closing, we believe the industry can accomplish much more through collaboration and partnership. We stand strong by our commitment to showing the value of point of care marketing. POC3 will continue to work closely with our client and agency partners for the betterment of the point of care industry.