PoC3 is pleased to provide for the industry the PoC3 Buyer’s Guide. This unique resource is free-of-charge and will undergo periodic updates. In order to download, please provide first and last name, with email.
This POC Buyer’s Guide is offered to the health-care marketing industry as a tool to improve clarity and efficiency in the POC media buying process. Composed collectively by members of the Point of Care Communication Council (POC3), including client insights, this buyers guide reviews relevant considerations before choosing a POC media partner and POC product. These include questions and considerations relevant to purchasing, ethics, campaign scaling and deployment, program execution and optimization, and network verification audits.