December 2014

FIERCE PHARMA MARKETING: POINT-OF-CARE MARKETING COULD SHOOT PAST DTC AS PHARMA’S LATEST TREND
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MM&M ONLINE: POINT-OF-CARE MESSAGING GROWTH SURPASSES DTC GROWTH (STUDY)
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ZS ASSOCIATES: HEALTH & WELLNESS COMPANIES ESTIMATED TO SPEND $400 MILLION ON CONSUMER POINT-OF-CARE (POC) COMMUNICATIONS IN 2014
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September 2014

HS&M: HOW POINT OF CARE IS MAKING ITS POINTS
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POINT OF CARE COMMUNICATION COUNCIL ENTERS SECOND YEAR WITH POC NATIONAL CONFERENCE; DEMONSTRATES POC REACH, EFFECTIVENESS, AND ROI
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August 2014
DTC PERSPECTIVES “IN FOCUS”: PoC3 EXECUTIVE DIRECTOR ON “POINT OF CARE TIPPING POINT”
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October 2013
PoC3 MEMBERS INTERVIEWED BY DTC PERSPECTIVES MAGAZINE ON BIGGEST GROWTH INFLUENCERS IN POC SPACE
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