MM&M: UP TO 20% OF PHARMA BRANDS MOVING DIGITAL MEDIA SPEND TO POINT OF CARE
Between 10% to 20% of pharmaceutical brands are shifting their spending away from digital media to digital point-of-care hosted by doctor’s offices or hospitals, according to a new analysis conducted by ZS Associates. ZS surveyed brand marketers, point-of-care companies, media buyers, and other industry experts, who reported that this trend toward point-of-care has been taking place over the last two years. Read More
POC3 OFFICIAL PRESS RELEASE: Point of Care Communication Council Establishes Industry Standards for Claims Auditing Through Verification and Validation Standards Committee
Read full release here
PM36o ROUNDTABLE: POINT OF CARE, DTC: PRECISION CUSTOMER ENGAGEMENT
Six industry professionals gathered recently to discuss the benefits of Point of Care, DTC, and the mix of tactics and strategies that are most effective in reaching and engaging patients, HCPs, NPs, PAs, and others in the business of improving patient lives and outcomes.
MM&M INFOGRAPHIC: WHAT’S NEXT FOR THE POINT OF CARE MARKET
Marketers have long touted the the potential of point-of-care touchpoints. Recent research from Kantar Media and PoC3 suggest they may be on to something.
PM360: POINT OF CARE: STRATEGY, TACTIC, OR SOMETHING MORE?
Several of PM360’s 2016 Brand Champion Award Winners gathered before the Trailblazers Awards Gala last year to discuss the many ways that point of care marketing is used to educate and engage patients, HCPs, NPs, PAs, and others to improve brand success and patient outcomes. PM360’s Success Coach columnist, Bud Bilanich, moderated the event.
MED AD NEWS ‘EXTRA FEATURE’ PROFILES THE 2016 POC3 SUMMIT
On October 4th, over 150 industry members joined together at the PoC3 Summit – a unique annual gathering focused on how the changing climate of healthcare is precipitating a fundamental shift in health-related communications. Hosted by the Point of Care Communication Council, the event was attended by pharmaceutical marketers, agency executives, media and tech companies, and research firms…
POINT OF CARE EXPERTS PARTICIPATE IN ROUND TABLE
Experts respond to “We talk often about the ‘constantly evolving landscape’ of healthcare – what do you think that means in terms the patient experience? As a result, how would you encourage marketers to act as a champion for patient communication at the point of care?”
PATIENT EXPERIENCE EXPERT, JIM CURTIS OF REMEDY HEALTH MEDIA, SHARES WITH MEDIAPOST READERS IN “WHAT’S YOUR STORY? EMOTIONAL ENGAGEMENT FOR BETTER HEALTH OUTCOMES”
Your story is the narrative of belief you tell yourself, and others. We are constantly creating stories about ourselves. It’s so much a part of our lives that pharmaceutical companies tend to use them as their mission statements…
MED AD NEWS PROFILE OF 2016 MANNY AWARD FOR POINT OF CARE – AWARDED TO JUICE PHARMA FOR WORK ON THE HEMOPHILIA POC CAMPAIGN FOR PFIZER
“While we have a captive audience we still need to be engaging as there will likely be other companies doing POC as well. So basically we have to vie for attention. We aim to be bold, simplistic, challenging and thought provoking in our approach. Sometimes the design aspect takes us to “sound” design” and we look to implement audio clues that would cue patients into a video if they are not watching from the start. Most importantly we must make sure that our aesthetic and value proposition resonates on a deep level and is laden with a sense of urgency.” – Justin Rubin, JUICE
NATALIE HILL, RESEARCH AND ANALYTICS EXPERT, DISCUSSES THE “3 MEASUREMENT ESSENTIALS AT THE POINT OF CARE”
In recent years, as a result of advances in technology, expansion of channel reach and increased focus on patient outcomes, the Point of Care channel has grown to be a more important part of brand marketing strategies — most notably for healthcare marketers. Campaigns at POC have been successfully fueled by data-driven targeting and a high degree of consumer engagement with relevant content, but what has made POC most attractive to marketers can be summed up in one word, measurability…
SEASONED MARKETER, JAY DENHART-LILLARD, ASKS “IS ‘PATIENT-CENTRIC’ A MYTH” TO THE READERS OF MEDIAPOST: HEALTH
Is patient-centricity a real thing? At the point of care, when the patient and their care team come together, what does patient-centricity really mean?…
BOARD MEMBER CHRISTOPHER CULVER EXPLAINS “A PASSION FOR INNOVATION” IN MEDIAPOST: HEALTH
Healthcare is evolving. It’s shifting due to consumer need. This requires constant navigation and innovation to ensure that relevant solutions meet today’s consumer requirements. This is our passion. It’s the passion for innovation that we have for our work and the Point of Care. This drives us forward…