All PoC3 member companies have committed to comply with the association’s ethical guidelines.  (list of PoC3 member companies)

The Point of Care Communication Council (“POC3”) represents healthcare media and information service companies at the Point of Care (“POC”) including the physician office, hospital, and pharmacy venues. PoC3’s primary objective is to advocate for the effective use of the POC channel to advance health and healthcare outcomes. In support of the following objectives, PoC3 member companies have pledged their commitment to the following ethical principles:

PoC3 Members Ethical Guiding Principles

  1. Patient Focus means member companies operate under the goal of benefiting patients/consumers through awareness, education, motivation, and compliance.
  2. Integrity means member companies will always deal ethically, honestly, and respectfully in everything we do.
  3. Honesty means member companies will be forthright in dealings with customers and stakeholders, operate within the relevant laws and regulations, and offer products of value consistent with what we claim in our communications.
  4. Transparency means members will be open about our actions while respecting commercial sensitivities and intellectual property rights.
  5. Accountability means member companies are responsible for our actions and interactions, and overseen by the Point of Care Communication Council Ethics Committee.

What “Ethics” Looks Like In Point of Care Communication:

  1. POC efforts should benefit public health by increasing awareness about diseases, educate patients about treatment options, and motivate patients to contact their physicians to engage in a dialogue about health concerns. PoC3 believes this type of communication will increase the likelihood that patients will receive appropriate care for conditions that are frequently under-diagnosed and under-treated, and encourage compliance with prescription drug treatment regimens.
  2. The POC company you work with should develop media and services which both market products and educate patients/consumers about conditions, treatments, and their overall health. This may include committing to educate patients, where appropriate, about non-prescription options like diet and lifestyle.
  3. PoC3 believes POC companies should develop media and services which foster communication between patients/consumers and health care professionals to help patients achieve better health outcomes and a more complete appreciation of both the health benefits and known risks with sponsored products.
  4. POC messages should always target age-appropriate audiences, which means PoC3 member companies are specifically committed to ensuring television and print advertisements containing content inappropriate for children will be located in spaces reasonably expected to draw a predominately adult audience.
  5. Any POC company should provide you with clear-to-understand terms of service and comply with such terms. Further, they should not misrepresent the current status regarding provision of service or ownership of equipment and respect the property rights of equipment, including intellectual property rights of content, of competing POC companies. This includes a commitment not to knowingly misrepresent a description of competitive POC company services, or make any solicitation based on knowingly false or misleading information.
  6. POC companies should always clearly identify the source of audience, viewership and/or volume metrics, and clearly delineate the source of such metrics. If a POC company providing you with location detail, information should be accurate, up-to-date and, where applicable, contain accurate and current information regarding associated Physicians/Healthcare Professionals.
  7. PoC3 member companies commit to comply with all applicable laws and regulations and not provide compensation and/or services which violate relevant regulations and PhRMA Guidelines, as well as to handle confidential and personal health information (PHI) professionally and comply (when applicable) to all relevant state and Federal privacy laws including but not limited to HIPAA and HITECH.