The Core PoC3 Objectives

  • Partner with manufacturers to expand public education and perception on the importance of appropriate and ethical POC medical marketing and communication to advance health and healthcare outcomes
  • Help manufacturers, physicians, and healthcare systems reach patients at the POC to drive patient and physician education and engagement to support effective and efficient diagnoses, therapy access, and adherence
  • Enhance and set standards for industry measurement of impact and value to facilitate efficient and expanded use of the POC channel (vs. alternate channels)
  • Articulate and promote how POC investments positively contribute to patient health outcomes and overall healthcare system efficiencies
  • Establish affiliations with patient advocacy groups to inform and support the PoC³ mission and activities
  • Set guidelines for appropriate and ethical business conduct to support fair competition and overall POC industry growth

How We Define “Point of Care”

“Point of Care” is defined by the PoC3 industry association as the healthcare setting or channel (i.e., physician office, hospital, pharmacy) through which communication can be delivered to patients and clinicians through various forms (e.g., digital, video, print) to help enhance patient engagement, education, and improved outcomes.”

Why Does the Point of Care Communication Industry Need a Trade Association?

  • To advocate for the effective use of the point-of-care channel to advance health and healthcare outcomes (The PoC3 Mission)
  • To ensure point of care continues to grow as a vital and innovative segment of healthcare marketing
  • To be a part of the conversation and process by which benchmarks are established
  • To gain the benefits of scale via the combined efforts of the member companies, e.g.:
    • Promotion
    • Inclusion in planning models/tools
    • Greater focus from industry suppliers and service providers (e.g., research providers)
    • Credible measurement of industry reach and revenues
  • To create business standards and practices that help ensure a professional approach to customers

Why Become a Member of PoC3?

  • Benefit from the strength of the collaborative efforts of major industry participants to advocate for the PoC channel vis-à-vis research, regulatory issues, etc.
  • Influence the focus and strategic growth of PoC³
  • Network with other industry leaders
  • Access exclusive member-only events

For more information
contact PoC3 Executive Director, Christine Franklin.    410-344-7580